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Chocolate Dubai Team
FIX Dubai Chocolate Wins Sheikh Hamdan’s 'Dubai-it' Award After 1,234% Sales Surge
Chocolate Dubai Team
2026-10-26
FIX Dessert Chocolatier, the brand behind the viral FIX Dubai Chocolate pistachio kunafa bar, has officially won Sheikh Hamdan’s 'Dubai-it' Award after a 1,234% global sales surge. Read the full story and order 100% authentic bars in the US & Canada.
FIX Dessert Chocolatier Wins Prestigious 'Dubai-it' Award: How the Viral Dubai Chocolate Conquered the World
The brand behind the viral 'Dubai Chocolate' has officially earned royal recognition in the UAE. FIX Dessert Chocolatier, founded in Dubai by Sarah Hamouda and Yezen Alani, has won the prestigious Dubai-it Award for Projects in the Business Category, announced by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, on Saturday, October 24.
What started in a humble home kitchen in Dubai has evolved into an unstoppable global phenomenon that represents the true spirit of UAE entrepreneurship.
🏆 From a Home-Based Business to a 1,234% Global Surge
Launched by Sheikh Hamdan on June 24, the annual Dubai-it Award recognises visionary individuals, projects, companies, and institutions in the UAE that embody the "Dubai-it" approach—celebrating achievement while inspiring the next generation of transformative success.
Congratulating the FIX Dessert team, Sheikh Hamdan highlighted the breathtaking scale of the chocolate's global takeover:
"Sales of Dubai-style chocolate surged by 1,234% in one year, and today, these products are sold in markets around the world and at more than 100 airports. This is the spirit of Dubai-it: transforming a simple home-based business into a global success."
Why FIX Dessert Earned the Crown:
- ✅ Homegrown Dubai Innovation: Founded in Dubai by Sarah Hamouda and Yezen Alani from a pregnancy craving in 2021.
- ✅ Global Category Creator: Single-handedly sparked an international confectionery movement replicated worldwide.
- ✅ Unprecedented Growth: Achieved a 1,234% annual surge in global demand across over 100 international airports.
📈 How the Viral Pistachio Kunafa Bar Took the World by Storm
FIX Dessert Chocolatier became synonymous with the term viral 'Dubai Chocolate' immediately after launching its signature viral pistachio kunafa chocolate bar ("Can't Get Knafeh of It"). Combining a crisp Belgian chocolate shell with shredded toasted kataifi pastry, velvety pistachio cream, and a hint of tahini, the bar triggered unprecedented global demand for the uniquely Dubai-inspired treat.
Nowhere is this craze more visible than at Dubai’s airports. According to Ramesh Cidambi, CEO of Dubai Duty Free (speaking on Dubai Eye), the sales numbers are staggering:
Dubai Chocolate By the Numbers (H1 2025 Data)
| Metric | Recorded Figure | Market Impact |
|---|---|---|
| Year-on-Year Global Surge | 1,234% Growth | Sold in 100+ international airports |
| Dubai Duty Free Revenue (H1 2025) | Dh165 Million | Generated in just 6 months at Dubai airports |
| Total Bars Sold at Duty Free | 2.5 Million Bars | Record-breaking volume for UAE-based chocolates |
| Share of Confectionery Sales | 40% of All Sales | Nearly half of all airport confectionery sold |
As Cidambi noted, the success of homegrown brands like FIX directly benefits the local economy, as the revenue generated flows back into the UAE while turning a traditional Middle Eastern dessert profile into the world's most sought-after luxury treat.
👑 From Viral Chocolate to New Flavours & Royal Collaborations
Rather than resting on the success of a single bar, FIX Dessert Chocolatier continues to build on its global popularity with bold new creations and collaborations in Dubai.
The brand previously teamed up directly with Sheikh Hamdan to develop an exclusive chocolate flavour inspired by his personal taste and his love for halawat—a beloved traditional Middle Eastern dessert—proving that heritage flavours remain at the heart of the brand's creative vision.
🍫 Experience the Award-Winning Original FIX Dubai Chocolate
Taste the exact award-winning creation that put Dubai's artisanal chocolate scene on the global map. At Official Dubai Chocolate | Fix Dessert Chocolatier, we bring you genuine, sealed FIX Dessert Chocolatier bars crafted fresh in Dubai.
- 100% Authentic UAE Creation: Handcrafted and hand-painted in Dubai using finest Belgian chocolate.
- Guaranteed Crispy Kunafa: Temperature-controlled packaging ensures the signature toasted knafeh and pistachio filling stays perfectly crisp.
- Worldwide Chilled Delivery: Dispatched in insulated, climate-controlled packaging straight to your door.
Want the best value on multiple bars? Grab our 6-Bar Hero Box to unlock massive bundle savings and share Dubai’s award-winning sensation with friends and family.
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